There’s been lots of talk about strengthening Albuquerque’s cooperative marketing muscle by promoting the metro area as a region, not just a city. And one organization, the Metro New Mexico Development Alliance, is hatching a plan to do just that.
The MNMDA, an economic development organization representing several regions within the Albuquerque metro area, is getting ready to launch a cooperative digital marketing campaign and go live with an updated site selection Web portal that will be branded as “Ingenuity Central” in an effort to help promote areas that are sometimes overlooked when outside companies are considering the city as a place to relocate.
“We all work together to try to bring people in, regardless of where their final stand is, because it’s jobs for our metro area,” said Annemarie Henton, Albuquerque Economic Development director of communications and marketing who serves as the alliance’s new vice president. “It’s investment for our metro area. And what’s good for one of us is good for all of us.”
The economic development groups currently paying dues to MNMDA, which fund its budget, include the Sandoval Economic Alliance, Mid-Region Council of Governments, AED, village of Los Lunas, Estancia Valley Economic Development Association and the Greater Belen Economic Development Corp. The Public Service Co. of New Mexico is also a major contributor to the alliance.
$1,000
amount per month that a new digital marketing campaign will cost the Metro New Mexico Development Alliance (MNMDA) to send out targeted, measurable and interactive ads through online display channels to manufacturing, back office and aviation and aerospace companies, mostly in central and northern California, promoting Albuquerque as an inviting place to do business.
$16,000
approximate amount of the MNMDA’s annual budget
By: Blake Driver (Albuquerque Business First)
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