Hometown real estate agents are quintessential multitaskers, ready and willing to do whatever it takes to meet the needs of their rural communities. Here at Realtors Property Resource® (RPR®), we recently heard an entertaining tale of a REALTOR®, working in a one-traffic-light town, who exemplifies that “do what it takes” spirit.
The story goes that the REALTOR® stood in the street outside a seller’s home to flag down a pickup truck. Frantic to conclude the final walk through with her buyers, the agent sifted through her purse, coming up with $48 as payment to convince the driver to remove a 200-pound, 1950s wet bar from the basement of the seller’s home. The unit had become a serious point of contention between buyer and seller, and the buyer refused to sign off on the walk through until the behemoth bar was removed. The driver agreed, but not until the agent and buyer helped lift the bar onto the truck, which they did, and then, happy and sweat-laden, went to closing.
Not everyone is so inclined to close a deal, but the story got us thinking about adaptability as a contributing factor in an agent’s rise to success, and how that adaptableness lends itself to a rising phenomenon in real estate, one that is steadily inviting traditionally residential agents to assume a variety of roles in their own right. Insiders refer to this larger than expected group as “resimercials,” although Emily Line, director of commercial services for RPR, refers to them as “hometown heroes.”
“These are the folks that juggle multiple obligations in terms of servicing the diverse needs of their communities,” said Line. “They are from rural areas—professionals plugged into their communities who have a vested interest in attracting small business, in addition to meeting the needs of homebuyers.”
By Line’s account, more than 200,000 NRDS-number-holding agents in the United States claim commercial real estate as their secondary area of business and that they tend to practice in tertiary and rural markets.
These multi-skilled community experts run the gamut in terms of their adaptability and willingness to tap into new resources. They are business advisors who know how to analyze a marketplace by determining who is buying specific consumer goods, where they work, how long they commute, what they spend and how much they make. They study locations to determine employability for a potential enterprise, what the workforce will support, and what the population will look and feel like in years to come.
Increasingly, these rural-centric agents are turning to RPR to identify marketplace opportunities for business owners, property managers and developers intent on moving into the area.
Using demographic, psychographic and spending data information, RPR’s advanced analytical tools produce persuasive trade area analyses, commercial property reports, and best business reports,coupled with powerful thematic maps, that provide answers to six essential questions:
WHO are the right customers and/or employees for this business? The Commercial Trade Area Report compares home values, education, employment, consumer spending, income, marital status, age and population trends, and lifestyle preferences.
WHAT will the community support? The Best Business Report pinpoints over-and-underrepresented business types in a specific geography.
WHEN will this business experience its greatest growth or challenges? The Trade Area Analysis reveals what a commercial-property seeker can expect in terms of population and household growth.
WHERE is the best location for the client’s target audience and WHY is it a good fit? TheTrade Area Report helps agents and business owners match the best location with the most suitable target audience based on an analysis of spending data within a drive time, radius, or general area.
HOW does this location match the client’s expectations? The Property Report, a foundational first step, provides data on property type, lot size, maps, high res photos, owner information, assessed values and more.
By: Laurie Brown (RPR)
Click here to view source article.
Archives for June 2015
June 23-25: County Wide Comprehensive Plan – 2015 Community Workshops
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The CARNM Board has created a Comprehensive Plan Task Force to attend meetings and to stay informed about current issues and complaints voiced at these meetings. Feel free to attend a workshop to stay informed! |
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What are the Comprehensive Planning Workshops? |
“ABC to Z” is a two-year project to update the Albuquerque/Bernalillo County Comprehensive Plan and to integrate and simplify the city’s zoning and subdivision regulations to implement the resulting plan.
Key goals of the project are to improve opportunities for economic development and job creation, improve protection for the city’s established neighborhoods, streamline the city’s development review and approval procedures, and respond to long-standing water and traffic challenges by promoting more sustainable development.
Comp Plan workshops are planned for May and June of 2015 in locations throughout the metropolitan area (City and unincorporated Bernalillo County). They will include presentations and visioning activities in small groups. The two workshops in May will have a community-wide focus; the four workshops in June will focus on quadrants of the City. The numbers on the Quadrant Map coordinate with the numbers on the table below.
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County-wide Comprehensive Plan Quadrant Workshops – June 2015
Community Survey Click here for a survey (in both English and Spanish), or visit your local library or the City Planning Department for a paper format. You are encouraged to take the survey prior to the workshop or if you cannot attend a workshop in person. Future Public Meetings |
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CARNM Golf Tournament Information
Thanks for signing up for the 2015 CARNM Golf Tournament!
When: Thursday, July 23, 2015
7:30 a.m. Check-In, Breakfast
8:30 a.m. Shotgun Start
Where: Paa-Ko Ridge Golf Club
Print Flyer
Registration for this event is closed.
There will be a raffle drawing and prizes for the first three finishers!
Not golfing? You can still donate! CARNM is supporting Saranam and Special Olympics New Mexico.
Did You Know Albuquerque-Area REALTORS® Have Their Own Special PAC?
CARNM is one of the only local REALTOR® Associations nationwide that has direct control over local candidate and policy issues spending.
In 2006, CARNM joined forces with the Greater Albuquerque Association of REALTORS (GAAR) to form and fundraise for the Real Estate Community Political Action Committee (RECPAC).
RECPAC originated because CARNM and GAAR members wanted a louder voice in local elections. More attention to local and state candidates and issues were needed because their ordinances and laws can more directly effect how our members are able to conduct business with their clients.
Officially stated, RECPAC is organized and operated exclusively for the purposes of supporting the nomination and election of candidates for public office throughout the state of New Mexico who share the ideals and principles of REALTORS®, and otherwise doing any and all things necessary to support the public policy agenda of CARNM and GAAR.
In short, through RECPAC, we have the authority to fundraise and support local candidates and issues.
RECPAC also allowed us to enter into the 2007 Cooperative Agreement with the REALTOR® Association of New Mexico and the REALTORS® Political Action Committee (RPAC) that allows a more equitable share of RPAC funds for use in support of the election or nomination of Greater Albuquerque’s local and state officials.
RECPAC Funds are also used to advocate for the three core issues related to a strong local real estate market:
- Jobs
- Education
- Economy
Since Citizens United, advocating issues has become more expensive than ever. Large, out-of-state donors can contribute to national PACS that drown out our smaller local voices. But we all know local people and businesses better understand our own needs of the community. That is why we need you to join RECPAC. Membership is only $25 a year – however, contributions of any size will gladly be accepted!
Additionally, because RECPAC is not overseen by National Association of REALTORS® we can also accept contributions from our affiliate members and concerned citizens.
If you want to make a contribution now, just download this form and follow the instructions.



