Archives for May 2015

Download as a PDF here: Market Release – Q4-2014

Free Download – Courtesy of the National Association of REALTORS®
NAR’s Strategic Thinking Advisory Committee considers threats to agents, brokers, associations, MLSs, and NAR in just-released Danger Report.
Why was the Danger Report created?

• NAR Leadership tasked the Strategic Thinking Advisory Committee to develop a wide-ranging list on the threats and challenges facing the real estate industry in the next 3- 5 years.
• NAR engaged the services of leading industry author and visionary Stefan Swanepoel to help research and write a comprehensive Report.
• The report purposely does not provide any solutions but seeks to encourage an industry wide conversation about the most pressing challenges before laying a foundation for the formulation of solutions.

Factoids on the Danger Report

• The DANGER Report is based on 74 one-on-one interviews of industry CEOs and leaders conducted by Stefan Swanepoel.
• Comments from those interviewed were confidential and no input was attributed to any particular individuals.
• The Report does not seek to place blame or assess the past performance or activities of any organization. It is designed as a forward-looking assessment of possible challenges over the next few years.
• Report also includes data from a comprehensive national survey with input from 7,899 REALTORS®.
• Research also includes review of an exhaustive list of 200+ studies, reports, white papers, abstracts and surveys on all related issues – total of 6,051 pages.

Click here to view source PDF.
Click here to view source website.

At the LIN May 2015 Meeting on May 20, 2015, fourteen excellent properties were presented. Thank you for presenting properties and attending the meeting! Thank you to our host, 5601 Office Boulevard NE.
View May LIN properties here.
View May LIN Meeting PowerPoint Presentation here.

Albuquerque Mayor Richard Berry is seeking $1 million of Economic Development Action Account (EDAct) funding for a marketing campaign that will promote the city as a desirable place to start a business.
The mayor made the announcement in front of a ballroom of real estate professionals during a NAIOP-New Mexico luncheon event at the Albuquerque Marriott Monday. NAIOP is the commercial real estate development association.
Albuquerque’s EDAct fund comes from a one-time, $5 million account that was created through Schott Solar clawback incentives.
Berry said he decided to ask for the money after seeing the results of a survey that showed while business people don’t necessarily have a negative view of Albuquerque — many don’t have an opinion at all. “We’re not seen in anything close to a bad light, but there’s just too many people that don’t know,” Berry said. The national perception study was conducted by Albuquerque’s Research & Polling Inc. It was originally based around tourism questions, but business-specific questions were later added to the lineup.
The survey polled 1,000 business people, but only a quarter had ever visited the city. Of the 1,000 people surveyed, 45 percent didn’t know or was undecided on whether Albuquerque was a good place to start a business; and when asked whether the city had a high quality workforce — 47 percent said they neither agreed nor disagreed. About 42 percent didn’t know if the city was a good place to build a career.
The mayor told Business First after the event that it was important he share the message with the commercial real estate industry. He said if Albuquerque does a better job promoting itself, more companies would move here and therefore, more buildings would be built and more office spaces leased.
“It’s great that people like us, but not great that we’re underrated,” Berry said. “Imagine if we could tip their perceptions and better educate people?”
As part of marketing effort, Berry said the strategy and branding would target markets with a high concentration of entrepreneurs, like the San Francisco Bay Area. The effort would also utilize electronic media and social media to share the message with young people and those who may have moved to a different city because they thought Albuquerque had few opportunities.
By: Stephanie Guzman (Albuquerque Business First)
Click here to view source article.